Make sure that your Alt text game is on point. Smart Slider 3 has a field to enter alt text for every image layer and background image. Both should be written with the user in mind but alt text is the main source of information about what’s in the image. An unexpected error has occurred. You may have also seen alt text referred to as “alt descriptions” or “alt tags”. Alt Text has SEO … Don't use images as text. Alt text is simply a short sentence that you add to each image within your website, to describe what it represents. The most popular screen readers cut off alt text at around 125 characters, so it's advisable to keep it to that character count or less. Don’t forget that Instagram already has its own search bar, where people can find accounts, tags and places based on their search queries or, in other words, keywords. Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. Let's look at a few examples of alt text for this image of a delicious-looking stack of blueberry pancakes: Okay:pancakes. One of those factors is the image alt text, and with the changes to Google Image Search through the years, websites have the potential to drive serious traffic through the use of good image SEO. It is pretty much a standard in every content management system. Optimized images are boosted with the correct use of search engine optimized alt text. 3. Behind any alt text, what you write should be a clear goal. Don't include "image of," "picture of," etc. Alt text provide better image context/descriptions to search engine crawlers, helping them to index an image properly. SEO experts like to say that Alternative texts should not be called ALT Tags, but ALT Texts, ALT Attribute or ALT description. But do NOT use “web design chicago” everywhere – you want to use natural, unique alt text for each image. The first line of code actually doesn't contain any alt text at all (notice the quotes are empty), while the second example demonstrates keyword stuffing in alt text. Along with implementing image title and file naming best practices, including alt text may also contribute to image SEO. Create alt text below 125 characters. “SEO” stands for “Search Engine Optimization” and is a strategy to get your website/social media content ranked higher in search engines. The Alt Text box on the WordPress “Add Media” screen In that section, look for the “Alt Text” box. Alternative text, often just called "alt text," is an HTML attribute added to image tags to provide a description of the image: . Let's take a look at a couple examples of alt text in action: Okay alt text: Rooster, Better alt text: Rooster crowing, Best alt text: Red-crested rooster crowing, Okay alt text: man on escalator, Better alt text: man walking on escalator, Best alt text: man wearing backpack walking down escalator, Okay alt text: kw explorer, Better alt text: keyword research in Keyword Explorer, Best alt text: Moz Keyword Explorer tool for SEO keyword research, The Page Optimization section of Moz Pro highlights pages that aren't living up to full search visibility potential (and includes things like whether a page is missing alt text). Image buttons should have an alt attribute that describes the function of the button like, "search", "apply now", “sign up,” etc. You can easily provide this by giving “ “alt-text” and “title” to images. In simple words, Instagram Alt Text can be seen as an extension of Instagram SEO. Google will see the attribute stuffed full of the same words or phrases. Adding alt attributes is very specifically a search engine optimization tactic. The more accurate your alt text, the more efficient your site indexing. (I know these days Google is very smart and their engine has started understanding images.) The 10 most valuable pieces of content we can find for SEOs. So here’s a third version of that image tag: This represents the ideal alt text: it describes what’s happening in the image, uses the target keyword at the beginning and mentions a semantically related keyword, “party hat”. Be specific when you describing the image. Because you are using the alt text for search engine optimization, you need to take into account the words you are using for the alt text. Really, it’s the text that any link is attached to. Make sure that your alt text doesn’t exceed 125 characters. When writing your alt text, be sure to include the page’s target keyword, which shouldn’t be too hard since, ideally, your image is topically related to what you’re talking about on the page. Alt text will be displayed in place of an image if an image file cannot be loaded. As a matter of fact, responsiveness is another important part of SEO. 2. Refrain from keyword stuffing, as Google and other popular search engines disfavor such antics. Here's an example of a browser displaying the alt text in an image container when it is unable to load the actual image: Alt text is also used by screen readers and other assistive technologies for visually impaired web users. Images without alt text cause problems for screen readers because there’s no way to communicate the content of the image to the user. But, there's more to be said about this image. This alt text is only "okay" because it's not very descriptive. if an image truly doesn't convey any meaning/value and is just there for design purposes, it should live within the CSS, not HTML. Add alt text to your images to help search engines index them. Choosing good photos is just a part of SEO Success. You’re better off leaving all alt attributes blank: Image titles and alt texts are both attributes in an image tag that describe the content of that image. One of the most important things you can do to optimize your images for SEO is to add proper alt tags to the images. If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you're on the right track.Let's look at a few examples of alt text for this image of a delicious-looking stack of blueberry pancakes:Okay:\"pancakes\" This alt text is only \"okay\" because it's not very descriptive. ALT Tag means Alternative Tag. Titles should add extra information that couldn’t be included in the alt text. Screen-reading tools typically stop reading alt text at this point, cutting off long-winded alt text at awkward moments when verbalizing this description for the visually … The practical use of alt text is two-fold: namely accessibility and SEO. That lets site visitors with visual disabilities enjoy your content, too. If you find that your alt text is always longer than 125 characters, your point is probably better off posted in the actual content of the article instead of the alt image text. If you do so, it wouldn’t be read completely by search engines. Their advice was to add alt text to all images, but to do your best to differentiate it … The best format for alt text is sufficiently descriptive but doesn't contain any spammy attempts at keyword stuffing. Anchor text that is descriptive is best. The anchor text is the bit of text that an image is linked to. It's what gets read aloud by screen readers so it must help the person reading your post understand what the image is about. How to Choose Your SEO Alt Text. Search Engines don’t understand images easily. If you must do so, explain what your photo says within your alt text. This helps search engines to crawl it, as if it were a static image. Here are 10 best practices if you’re ready to start writing robust, authoritative, and ADA compliant alt text: With on-page keyword usage still pulling weight as a search engine ranking factor, it's in your best interest to create alt text that both describes the image and, if possible, includes a keyword or keyword phrase you're targeting. Get live page metrics right in your Chrome browser. In that case, you may want to highlight a certain genre, like nature or landscape photography. Now, before you get carried away filling your image alt text with keywords and related terms, take this example of just that: This is, quite frankly, the worst possible way to use an image’s alternative text. Depict the picture, and be explicit. Examples of SEO-friendly alt text. The problem with images, from an SEO perspective, is that while computers can maybe pick out general shapes and colors in an image, they can’t really tell what’s going on in the image. Use both the image's subject and context to guide you. in your alt text. If a form on your website uses an image as it’s “submit” button, give it an alt attribute. These work by converting on-screen content, including images, to audio. Alt text is the written description of an image. It was originally introduced for accessibility of visually impaired users. However, it’s still not as descriptive and useful as it could be. Get the most out of Moz Pro with a free 30-minute walkthrough. Use your keywords Alt text provides you another opportunity to include your target keyword on a page, and thus another opportunity to signal to search engines that your page is highly relevant to a particular search query. Alt text is a part of the on-page SEO tactic and is helpful when it comes to accessibility. So here’s a different version of that HTML: This alt text is better. When writing alt text, be descriptive and detailed - you’re writing a description for someone (or something) that can’t see. While search engine image recognition technology has vastly improved over the years, search crawlers still can't "see" the images on a website page like we can, so it's not wise to leave the interpretation solely in their hands. Monitor your SEO performance and get insights to increase organic traffic. It’s your opportunity to, in a sense, add keywords to your images to help them rank in search results. Quick access to whitepapers, reports, guides, webinars, and case studies. They also won’t be able to figure out if it’s relevant to an image search query. If you're trying to rank for "Jim Halpert's impersonation of Dwight Schrute," though, you'll need to lend the search engine a helping hand. Every 2 weeks. Your alt text would be something like this: “Beautiful landscape photography of a lake with mountain view.”. Alt text (alternative text), also known as "alt attributes", “alt descriptions", or technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. Alt Text for SEO. When you’re using Alt texts, focus on keywords people would search for on Google BUT remember to keep your desription on target with the post. How is this going to affect how your content is discovered? Image titles appear in image tags like this: However, you should take the same approach to optimizing titles as you do alt text: Help users who can’t see the image understand what’s in an image, Help search engines understand what’s in the image, Use a keyword that’s relevant to the image as well as the page content. Plus, it doesn’t use the page’s target keyword: celebrating panda. That is a limit worth recording. The most important adaptation you can make on SEO visuals is to index them to search engines like text. Alt tags should only be prioritized for image-heavy pages that are very light on text. Get the idea so far? Please try again or contact WooRank Support. Google won't dock you points for poorly written alt text, but you'll be in trouble if you use your alt text as an opportunity to stuff as many relevant keywords as you can think of into it. Local data management solution to help customers find your business online. Here are a few important keys to writing effective image alt text with SEO in mind: Describe the image, and be specific. pancake pancakes pan cake hotcakes hotcake breakfast food best breakfast top breakfasts breakfast recipes pancake recipe. If ALT text exceeds 125 characters, it divides it into multiple graphics, each having no more than 125 characters of ALT text, beginning where the previous graphic left off.” Terrill Thompson, University of Washington, 2020. Be Specific with Alt Text As soon as you upload a new image, the CMS will ask you insert the title and alt text for the image. However, there are a lot of other things you can be doing in order to drive traffic and customers to your website. Describe the image as specifically as possible. The ALT text or tag. Plus alt-text makes your images easier for screen readers to interpret web content. The better your site indexing, the better your SEO. 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